The Top 20 most expensive keywords in Google Adwords advertising

From 2011 but still relevant, this infographic shows us what are the most competitive keywords in Google. This hard competition partipates to overall Google revenue.

We found that that 97% of Google’s revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue. www.wordstream.com

 

Here are some tips from www.wordstream.com when you have to bid in high competitive keywords.

If you or your client are struggling to compete in a high-volume, high-CPC keyword category such as the most expensive keywords identified in this study, the PPC best practices are the same as always, except of course, the stakes are 1000x higher if you’re paying on average $50 per click vs. $0.05 per click. Here are a few tips to consider:

• Quality Score: High Quality Scores can help lower your average Google CPC. Tools like theKeyword Niche Finder and Keyword Grouper to break up larger keyword lists into smaller, more targeted lists which will enable you to write more targeted ad text and landing pages which should help improve relevancy and Quality Score.
• Be Specific: Target specific, 3-5 word keywords. Use a keyword tool to generate specific keyword ideas, and use keyword match types to ensure you’re only paying for keywords that are very specific to your business.
• Use Negative Keywords: Use a negative keyword tool to help figure out what kinds of words you’re likely to be matched against and weed out keywords that aren’t relevant to your business.
• Be Relevant
• Landing Page Optimization: The average conversion rate for just about anything on AdWords is around 2%. But we often see landing pages converting at the 20% or even 30% range. The key to landing page optimization is to keep trying out different types of offers and testing how people respond to them.

Here is the entire article

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• How Google Calculates AdWords Quality Score (digett.com)